Can website images help you stand out in a saturated market?

I read the other day, that apparently content with relevant images gets 94% more views than content without relevant images. So....it proves what I have been saying for years....that having custom website images (as opposed to using stock photos) can genuinely help you stand out from the crowd in a saturated market place. And here's how I helped a local business do just that.....

You’re a firm of Accountants in the Thames Valley. You know that you’re a great company to work with, and also to work for. But…..how do you stand out from the crowd amongst all the other accountants in the Thames Valley?

It’s a saturated market place, with everyone vying for position to prove to potential new clients that you’re the ones to work with. So, how do you show that you are different?

My advice is always to showcase what makes you, you. People buy into people , so it’s important to show them.

Differentiate your business from all the other companies – show the human factor behind your business. That is……your people. And the way you do that is with photos, which show your business story.

Don’t just use stock images of people sitting at desks with calculators and spreadsheets like many other accountants can also use.

Show your offices, your facilities, where the people at the end of the phone are sitting and how they are interacting with each other.

This will give the Human Factor – it’s authentic, shows your passion and will convey trust.

I recently worked with FLB Accountants in Winnersh who wanted to do just that.

They wanted to differentiate themselves and show the culture of the company in the photos that they had on their website. So, we spent a morning taking photos at their offices including featuring their fab offices which include a sofa break out area, big kitchen and even a snooker table! Here are some examples of my favourites…..

So – if you want to make your business stand out from the crowd in a saturated market, why not give me a call. We can put our collective heads together to work out what differentiates you from your competitors, and how we can show that in images which you can use all over your website and social media. www.photosbypennie.co.uk