2024 - My Review of the Year

Celebrating 15 Years as a Professional Photographer in Berkshire

.......to standing on a platform to photograph tall clients 😆

One of the great things about writing my review of the year, is it enables me to take a step back from the day to day business of taking and editing photos.  And it gives me the opportunity to look back at all the clients I have had the pleasure of working with and see what channels they have come through to find me (mostly google enquiries).

I also find it interesting to quantify what proportion of my shoots were from repeat clients.  This year - it was 40%! Many of these clients have been coming back to me year after year - and that gives me so much satisfaction - I must be doing something right?!.

However, I also get a huge sense of pride from seeing the proportion of jobs I did for new clients  (60% in 2024) and, of those, how many came through organic google enquiries (58%).  This makes all the hours spent behind the scenes writing blogs, doing social media posts, updating my website etc....so worthwhile. 

Thankfully, with my background in marketing, this isn't completely alien to me.  However, I can't take all the credit.  If it weren't for my bi-monthly meetings with Lisa from One to Three Marketing Solutions, I wouldn't have such clarity in my marketing strategy or indeed the know-how to interpret things like google analytics 🤯.  Thank you Lisa - it's always a pleasure working with you.

Another great support to my business is Tony from https://magikos.co.uk/.  Whilst I may know my way around a camera and editing software, I'm a bit of a luddite when it comes to running my IT systems.  So, it is great to have Tony and the team on hand when things go wrong (as they did this year in a major way).  It's thanks to Tony that all my client images are now securely stored and backed up in the cloud rather than on hard drives which can potentially corrupt.

Finally, on a personal note, it has been another great year for my family who are always the reason I get out of bed in the mornings.

My eldest son continues to travel the world working for Hawkeye as a cricket systems operator, my middle son is working hard as a Senior Surveyor in London and my daughter is in her final year at vet school. And this not so little chap keeps me company by snoozing (and snoring) under my desk during long hours of editing.....

So, my 15th year in business has turned out to be a good one. 

And all that remains for me to do is to wish all my clients and connections a very Happy Christmas and a healthy 2025.

Pennie