Are you looking for an event photographer? Here's why it's important to have one

Pennie Withers - Event Photographer Reading, Berkshire

There are many positive reasons for having a professional photographer at your event. If you're not convinced, my latest blog explains why. 

In addition, my client, Liam from Blue Array, an internet marketing service agency, has kindly answered a few questions about the benefits of professional event photography and why, for the past three years, they have booked me to take photos of their SEO event at Shoreditch Town Hall.



What prompted you to want to have professional photographs at your event?  LondonSEO XL is an annual event that we hold at the iconic Shoreditch Town Hall. We usually have around 300 attendees. The event takes months of planning from our event team and our speakers put in a lot of effort to deliver great talks. So, we believe that it's important to capture the best moments to look back on and enjoy.  While the focus is mostly on the stage, Pennie captures natural and candid photos of our attendees with lots of smiles and positive energy.

What are the benefits of having a professional photographer at your event?  One of the main benefits of having a professional photographer at LondonSEO XL is that it allows us to capture the experience of the entire room. If we had chosen to ask team members to take photos using their phones instead, we'd have likely only got photos of speakers on stage with mixed quality. Instead, the professional photos showed all areas and angles while showcasing the energy and expressions of audience members alongside speakers on stage.

Also, hiring a professional meant that our team members had one less thing to worry about. None of us are experts when it comes to photography, so it made a lot of sense to leave this in the hands of an expert so that we could enjoy the day and focus on other things.

What do you do with the photos after your event?  Using Pennie means that we have lots of high-quality photos to use within our marketing material. We share them on social media, our website, and in presentations when applicable. They also help us to promote future events to attendees, sponsors, partners, and potential speakers that we'd like to invite. Alongside this, we often use these photos when speaking with prospective customers by showing them the community that we've built.

Professional photos are also a token of appreciation to our speakers. We share the entire folder with them, which includes several action shots of them on stage. Quite often, our speakers will share these on social media and use Pennie's photos as their new profile picture.

What was your experience of working with Pennie? We've been running LondonSEO XL for three years now and have used Pennie for each one (including some other events). Pennie is a pleasure to work with and makes our lives much easier during the day. We can trust Pennie to capture the feel and vibe without giving instructions and worrying about the output. Pennie is a pleasure to work with, is flexible with requests, and has a fast turnaround for delivery.

Any other thoughts/comments?  I'd highly recommend using Pennie for professional photography services. I'm sure that we'll be working with her again in the future to capture our events!

So, if you are hosting some sort of event - whether that's launching a new product, having a sales conference, hosting a festival or simply having a party, do get in touch to find out more about having a professional photographer there to capture it.  I look forward to hearing from you.  Pennie