Small Business professional photography - personal branding shoots special offer! 

Pennie Withers. Professional Photographer Reading. www.penniewithersphotography.co.uk

It's finally September and, with that often comes renewed energy for businesses to have a big push on the marketing front for the final quarter of the year.

Presumably, a part of that will be an objective to drive more traffic to your website? What business-owner doesn’t want that?!

In which case, I’m guessing that part of your marketing plan will be to use your website and social media posts to tell your ‘Business Story’. That is, showing who you are and what you do in order to showcase your business.

Well, I read the other day a very interesting stat…. apparently content with relevant images on it gets a staggering 94% more views than content without relevant images. That’s nuts! So....this proves something that I have been saying for years.... that having bespoke photos of your business (as opposed to using stock/library photos) can genuinely help you stand out from the crowd.

And that’s where I come in….... over the past 12 years I have worked with many different businesses (both in term of size and sector) in order to help them invest in their business story with a set of branding and marketing photos .

The way I do this is with a Personalised branding package which is designed to provide small businesses with an easy way to get a set of great photos to market their business on their websites and social media. And don't panic - it needn't break the bank - SPECIAL OFFER - for bookings received in September and October, a 2 hour shoot package is £300*.

Using my background in marketing, I help you to work out what photographs you need for your business and how we can achieve them. If you have a business location, then great. If not, I can come up with some suggestions.

But first.....here are a few photos I took recently for Coach Joseph Webb. Joe is a personal trainer specialising in weight loss and personal transformation. He wanted an Image Bank of photos to provide visual content for his website & social media programme. Using different locations and clients as models Joe now has over 300 photos at his disposal to make his blog and social media posts more visually appealing.

So, how does the Small Business photography package work ? There are essentially 4 steps to getting to the point where you have a bank of photos that you can use across your marketing collateral...

1. Meet / chat over the phone to discuss your business – what do you do, who is your target audience, how do your market yourselves, what photos do you need to show your business 'in action'?

2. Shot list – following on from step 1, I put together a shot list with location suggestions (if necessary). Within this, if you want a set of headshots too, no problem.

3. The shoot – for most small businesses, a 2 hour shoot is plenty to show your business ‘at work’ and tell your story (you will get in the region of 100-150 or so photos from a 2 hour shoot).

4. Your photos – a few days after the shoot you will receive a link to an online gallery from which you can download your photos. These come with a full and unrestricted licence to use them in any media over any time period.

If you’d like to see examples of a couple of businesses that I helped set up with photos to tell their unique business story, take a look here: Little Fishes Nursery and Engage and Connect Ltd. Both businesses now use their photos on their websites and also across their social media in order to drive awareness and tell their business story.

Finally, drop me an email or call me on 07715 889457 to make the most of my special offer Small Business photography package and let me help you tell your business story. I look forward to hearing from you!

Pennie Withers

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*This package price includes the shoot itself, all editing and retouching then supplying the images to you on an online gallery.