Why is having an experienced photographer at your event important?

Event photography Reading | Event photographer Reading

Well, for anyone who has organised any kind of corporate event, I have no doubt that they will tell you that on the day, with all the logistical aspects going on, it is almost impossible to capture on camera (or phone!) all the essential moments.  Whereas a professional event photographer can be there with the sole responsibility to document the event for you.  This is what they can do:

• An experienced professional event photographer can provide you with a set of photographs which really capture the essence of your event.  They can mingle around unnoticed by most,  capturing wide shots to show the scale of your event - but also zooming in like a trained sniper to get those audience reactions (both good and bad!).

• A professional event photographer can also create a sense of community, by providing a set of photographs which can be shared by attendees on social media.  Group photos can be added to the shotlist so that people can be tagged in them and used to demonstrate what a great event you held.
• Having a set of professional photographs from your event can also provide you with invaluable marketing collateral with which to promote any subsequent events. They can be used on any comms materials used to announce your next event and to attract attendees. Photographs of speakers can also be used to add credibility.
• Sponsors can gain a huge amount of additional publicity when their logos/banners are in the background of any professional event photos - especially if they are on the screen behind any speakers or on the speaker podium! 

• Photos from your event can also be used in marketing activity such as blogs and Press Releases - or on your website/annual report to show your company culture.
• Finally, an event photographer can also add value to your event by taking professional headshots on the day for attendees.  A separate area can be allocated to allow delegates to update their profile photo, saving them time arranging a specific headshot session.  
  

So, in response to the question ".....why is having an experienced at your event important" , my view is that hiring a professional photographer for your conference is an investment with a huge amount of potential value to be gained from using the images after the event.   Not only do you get beautiful images that capture the important moments of your event, but you also get a valuable visual record that you can use for marketing and promotional purposes. 

If you would like a set of 6 simple tips to help you get great event photography - take a look here at my recent blog