How to use Event Photography to market your business
Chris Lunn • September 4, 2019
If you are hosting a sales conference/new product launch/awards ceremony or a company party.....do consider the fact that in many instances, photos of these events can be used to market your business. As an event photographer in Berkshire and the Thames Valley , I can help advise on getting great value out of your event photos.
Read on to find out how you can get the best ‘value’ out of them afterwards plus a few handy hints for what to look out for in a great event photographer.
Using your event photos to market your business....
Immediately after your event:
- Use this content on social media platforms after your event as a recap for your guests and for those that did not attend. A great photo could make someone wish they had attended the event and look for next year’s 'save the date' invite.
- Tag people who came to your event on social media - this creates a buzz and plenty of comments.
- Use the photos in press coverage in industry media or social pages
- If you have a key note speaker - tag them in any posts with their photo - get exposure to their followers too!
- Write a blog about the event or a marketing piece - any photos you have paid for during the event, are yours to use!
- If it is a yearly event, you can use photos from the previous year for next year’s invitation
- On your website , you may have an 'about us' section or a page on your company culture - use photos from your events to show potential new recruits or clients what kind of company you are.
- In your company annual report
- again, to promote the company culture and it's people
And finally......Here are 10 top tips to help you find the perfect event photographer:
- Who to book – ask colleagues/business contacts for recommendations. It’s always best to go with a photographer someone has used before.
- Budget – don’t just book anyone with a decent camera. As the old adage goes……’you get what you pay for’. Get 2 or 3 quotes from recommended photographers.
- Lighting - consider if your venue will be dark….will flash be necessary? You may not want flash going off at your event all the time!
- Portfolio – take a look at the photographers’ portfolio. Does their style match your branding and image?
- Photo sharing – is your event photographer happy for the photos to be shared on social media? And how quickly can you get a few 'highlight' shots to post?
- Shot list – spend some time putting together a base list of ‘must have’ photos from your event. Eg – keynote speakers, important guests, detailed timings so your photographer can always be in the right place at the right time.
- Post event marketing photos – if you want to use the event photos afterwards to market your company, consider what sort of photos will be useful and add those to the shot list too.
- Equipment – If your conference is happening in a dark basement or a well lit room, make sure the photographer you use has the correct equipment necessary.
- Insurance – does your photographer have professional indemnity and public liability insurance? You don’t want to be held liable if your photographer causes an injury or has his kit damaged/stolen at your event!
- Cut out all the stress of the above 9 tips and book me for your event photography in Berkshire, the Thames Valley and London! Take a look here to see more examples of event photos or call me on 07715 889457.
Good luck with your event - and feel free to get in touch if you'd like to have an informal chat to see if I can help. www.photosbypennie.co.uk
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