Bring your website and social media posts to life with professional photographs

Pennie Withers • October 23, 2023

....why? because posts with a relevant image will have 65% post recall*!

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The written word is a very powerful tool. Used well, it's a marketer’s best friend.


However, at least 65% of the population are visual learners, and so often, a striking image is what is going to get your potential customers to stop and look.  And this is why corporate photography will play a powerful role in showing the Who - What and Why of your business. It helps tell your Business Story and differentiates you from your competitors.


What other benefits are there of having a bank of marketing photos for your business?


  • Ready to post regular social media content
  • Show the faces behind the business
  • Differentiate your business from your competitors using stock images
  • Show what services you offer
  • Striking visual content for your website/PR activity
  • Gain credibility for showing who you are and what you do

All the images in this blog were taken from a marketing photo shoot for PR Motors Ltd in Tidmarsh - a very proactive garage in Berkshire which regularly uses professional photographs to market themselves.


Isn't it very expensive to hire a professional photographer?


In short.....NO. 


For many small businesses, all that is needed is a couple of hours' of photography after which, you will have a bank of anything up to 150 photos to use across your marketing mix.


Is it complicated to set up a marketing photo shoot?


Again, NO!


I have over 10 years working in marketing and over 14 years running my photography business, so I am very used to guiding you through the process which includes:


  • An initial chat/meeting to find out more about your business - including what services do you offer etc
  • Together, we will work out who needs to involved in your photography, how the shoot will run, what props we will need, any locations that will be used
  • Following this, I use my years of experience photographing businesses of all shapes and sizes to put together a shot list
  • After the shoot, you will have a library of images which you can use in any of the following:
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  • Your Website
  • Social media posts
  • Linkedin/Zoom/Teams/Skype Avatar photos
  • Linkedin/Facebook/Instagram Banners
  • Google Business Profile (formerly Google my Business profile)
  • Newsletters
  • Printed marketing materials/PR/Magazine articles
  • Blogs
  • Email Footer
  • You Tube Profile

So - if you would like to find out more about having a marketing photo shoot for your business, why not get in touch?  We can have an informal chat about your business and how I can help you create a selection of beautiful, professional images to really make your website and social media posts POP!


I look forward to hearing from you.



Pennie


07715 889457

www.penniewithersphotography.co.uk




* source - Linkedin 'The Power of the Picture'

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