Personal Branding photography - why do you need it for your business?

Pennie Withers • March 11, 2024
Commercial photography reading, 3 accountants at work

So much of our lives are viewed through a visual medium these days, and therefore having a set of photographs that tell the story of your business and your brand, is critical.  This is called Personal Branding Photography - and it plays a powerful role in showing the Who - the What and the Why of your business. It helps tell your Business Story and differentiates you from your competitors.

Over the past 15 years, I have worked with many different businesses in order to help them invest in their business story with a set of personal branding photos.  Everything from a global events company, Solicitors, Accountants, Care Homes, Equine vets and many Sole Traders.

Here are a couple of testimonials from two lovely clients I have worked with recently, including Specialist Accounting Solutions and Naturopath, Catherine Carrington.

Commercial photography reading, female testimonial
Commercial photography reading, nutritionist cutting up food


So, how does it work?


The process typically starts with a phone call or face to face chat so that I can find out as much as possible about your business.


During this conversation, I use my background in marketing to help work out what photographs you need for your business and how we can achieve them. If you have a suitable/relevant business premises, then great. If not, I can come up with some location suggestions.


Following this fact-finding call,  I will create a shot list in order to maximise the time we have on the day.  I will also advise you/your colleagues on what to wear, any props you might need to bring and any preparation you may need to do.


On the day, I will manage everything - I work very hard to make sure everyone is as relaxed as possible and I talk everyone through exactly what's going to happen, giving guidance where necessary and holding everyone's hand (not literally!) to make sure the experience is as enjoyable and as productive as possible.


Finally, after the shoot - you will have a bank of photos (typically, well over 100 even just from a 2 hour shoot) with which to use all over your social media and website and any other marketing collateral that you use.


commercial photography reading, male at computer with head set

If you would like to have some beautiful, professional photographs to use on your website and to brighten up your social media posts - why not get in touch?


We can have a chat about your business and come up with some ideas as to how I can help you show who you are and what you do in a brilliantly visual way.


I look forward to hearing from you.


Pennie


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