New Website Photos? Look No Further….

Chris Lunn • April 12, 2017

Are you having a new website built for your business?

Or perhaps you have a great looking website, but are looking to give it a freshen up. Either way – you will need some cracking, beautiful website photos to really give it that WOW! factor.

Now obviously, I’m hoping you’ll take a look at my website and immediately pick up the phone and book me for your business photos. However, even if you don’t book me, I would love to at least be able to convince you WHY you need professional photos on your site (and while I’m on my soap box, on your social media too!). If I’ve piqued your interest…..here’s why:

Apparently, our brains react differently to visual stimuli. This is because the brain deciphers images instantly, whereas words take more time to process. Photos or images are in fact, processed 60,000 times faster than text.

So – why should this matter to you?

Well, you can spend hours and hours creating a new website with fantastic, eloquent words, but I hate to break this to you, people actually rarely read website content word for word. However, have fantastic, professional photos on there and immediately, you are creating the impression that your business is professional. The photos can reinforce your brand, they can show what you have to offer and in a nutshell, enable your business to create the right impression. In turn, people will want to do business with you. That’s good, right?!

On top of this – don’t forget that if you have a set of professional photos of your business, you can also use them in your social media. It’s a win:win – 2 jobs for the price of one! And if you don’t believe me, here’s some figures…..According to Media Blog – tweets that include a photograph, are 35% more likely to be retweeted. Add to this the fact that Facebook posts that have a photograph in will obtain on average, 87% more interaction. Make sense?

In case you’re not convinced, take a look at the photos below. My client, Mark Harris drom http://www.marketingboost.co.uk/ was having a new website built for his coaching and part time Marketing Director business (this is still under construction, so I will update this blog when the new website is live). He wanted beautiful, striking photographs of him ‘at work’ so clients can see immediately what it is he can do for them. Photos of him coaching a client, briefing his marketing team and also doing 1:1 coaching on the phone in his favourite riverside location were all on our shot list. On top of that, he also wanted a cracking headshot and also some shots of his associate team too.

So – hopefully you’re now fully convinced of the need for professional photographs on your website and social media posts. If you’d like to have a chat about how I might be able to help you, please give me a call on 07715 889457 or click here to send me an email. I look forward to hearing from you. Pennie

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