Tips on how to make the most of your corporate photography

Pennie Withers. Commercial Photographer Berkshire and the South East. www.photosbypennie.co.uk

You have a bank of photos which your corporate photographer has taken for you (hopefully, me!). You're using them on your website, your social media, in PR activity and in your blogs.

But why stop there?

Videos allow you to be concise and capture viewers' interest in a few seconds. In fact, statistics show that 55% of people watch videos online every day - and social media videos generate up to 1200% more shares than texts and images combined!

So, why not have videos created from your existing photo library? You've got the content already, why not get the most out of it?

Here are some tips for converting your still photos into a professional looking video and how to get the most out of it:

Tip 1: Creating the video
There are some fantastic, easy-to-use apps which can help you make a video using your still photos. As always, some are easier to use than others. Here are a few:

• StorySwag / WordSwag (to add text to your photos)
• Ripl
• iMovie
• Animoto

Tip 2: Optimise your video for Mobile Viewing

57% of all engagement on Social Media is via mobile, so you need to ensure that your video marketing efforts pay-off by optimising content for mobile users. You can do this by using the correct format – preferably a high-quality video that can be orientated to fit a small screen. The maximum file size for LinkedIn video content is 5GB. Don’t forget to add subtitles for users who mute videos when watching in public, and preview your content on mobile before hitting the publish button.

Tip 3: Keep it Short

We all know that the attention span of a human is becoming increasingly short! We’re too busy to invest time in video when browsing social media, and the stats prove it: In 2017, the average length for a video was 3 minutes and 48 seconds… But only 10 seconds of that content was actually watched. You can prevent people from bouncing off your video content by keeping it short, and to the point. For optimum video length by social media type, click here.

Tip 4: Make it Professional

If you are using professional photographs on your video, make sure that your video production is professional too. Consider hiring a    video marketing expert to create your video content. I would be more than happy to provide you with a quote to produce a short     promotional video for you.

Tip 5: Use it everywhere
If you're taking the time to make a video from your professional photos, make sure that you use it across all your marketing platforms - your website, blogs, all social media, PR etc...